Discovery CEO David Zaslav has contributed mightily to this high-strung age with layoffs and an overhaul of the company’s content strategy that has left creators scrambling. Vanity Fair last week published a piece by Natalie Jarvey that captured the “existential dread” and overall sense of burnout and frustration amid what former Disney Chief Executive Bob Iger has called an “ age of great anxiety.” A headline from the Ankler, acting as the industry’s mood ring, suggested that we’d hit “ peak anxiety.” Wait, isn’t this business supposed to be fun? Yet it was clear from a recent New York Times story that Apple executives wanted to move ahead with the film this year. Look, this is certainly a gamble in some ways. Speaking in front of an audience for the film, Smith described “Emancipation” as being not about slavery but about freedom and resilience. “Emancipation” isn’t some piece of quiet Oscar bait, either. It doesn’t need the money, and it already has its best picture Oscar anyway, thanks to “CODA.” That probably matters more than any other factor for the company, which doesn’t need its movies to be financially successful in a traditional sense. “Emancipation” held its first screening in Washington, D.C., over the weekend and the response was positive.
MY TALKING TOM HACK IOS MOVIE
These narratives are mostly noise to a company like Apple, which doesn’t operate like a normal studio but rather is focused on putting compelling stuff on Apple TV+ to keep customers using its products and services.Īpple seems confident that people will like the movie when they see it in theaters or on the streaming service. Unless you’ve got a “Top Gun: Maverick” on your hands, a long-delayed movie can feel stale when it finally comes out, especially one with the kind of political relevance that “Emancipation” has. Holding it for a year probably wouldn’t help matters much, and with the $120-million picture ready to go, December is probably as good of a time as any to put it out into the world. Perhaps Apple realized that the controversy surrounding Smith was unlikely to diminish everyday viewers’ interest in the movie, and may even have boosted its prospects. There are many ways to overthink the possible explanations for this decision.
Indeed, the movie will qualify for Oscars consideration, even though Smith won’t be able to attend the ceremony because of a 10-year ban as punishment for his onstage attack of Chris Rock at this year’s Academy Awards (he’s still eligible for a nomination if film academy voters feel so inclined). 2, followed by its arrival on Apple TV+ a week later.
The Antoine Fuqua-directed picture will get a theatrical run starting Dec.
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