In fact, cultural differences can change the very colors we see-usually, different exposure is responsible for differences in color perception.
Different cultures associate things differently, so people's color preferences can change a lot. Now, it's important to note that the psychology of color isn't universal. These color associations are what inform our everyday culture. Shady trees are green, and cool ocean waters are blue. Now the colors obviously don't have a temperature, but we associate them with different sensations. On a color wheel, warm colors go from red-violet to yellow, and the rest are cool. One of the most basic distinctions is between warm colors and cool colors. In color theory, we designate colors in a lot of different ways. Some of effects of color psychology are even baked into the way we talk about colors. At the farthest end, since color affects people's mental health, there's a growing trend of color therapy to help with mood. That's why color schemes are very important to companies as part of their brand personality-McDonald's and other fast food chains are closely linked to the color red. The right color choice can make you feel less hungry, or raise your blood pressure.
The use of colors in everyday life can have different psychological effects. It shouldn't be a surprise, then, that the impact of color on people can be pretty immense. In our highly visual world, color is everywhere in the arts, in marketing and design. Color: Psychology, Symbolism, and Interesting Facts.
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